Now, it's time to use the very powerful Distort->Displace Filter. When you select this menu item, you'll get a small dialog box that'll ask you for a vertical and horizontal scale. You'll probably want to play with these numbers, but for our project, 5 and 5 fit very well. I left the rest of the settings at default. Once you click OK, the plug-in will ask you to choose a displacement map. Choose the MAP.PSD file.

Once you've done this, Photoshop will distort the logo appropriately to the displacement map, as shown in Figure E.

FIGURE E

Here's a distorted version of the Connected Photographer logo.

Finally, it's time to marry the logo with the jacket. This is a matter of using layers and masks, but I found that just by setting the logo's layer mode to darken and dropping the opacity a tad, we got a very nice effect. You can see the final logo jacket in Figure F.

FIGURE F

It's as if the logo came with the jacket. Click picture for a larger image.

This is a very powerful technique, and it can be used for lots of other projects. You can see another, rough example of how this effect might work on the barn, shown in Figure G.

FIGURE G

We hit the side of this barn with our logo. Click picture for a larger image.

In this example, I distorted the logo, and placed it as described above. I then used the eraser tool to remove small bits of the logo, to give it an even more weathered appearance.

For more than 20 years, David Gewirtz, the author of Where Have All The Emails Gone? and The Flexible Enterprise, has analyzed current, historical, and emerging issues relating to technology, competitiveness, and policy. David is the Editor-in-Chief of the ZATZ magazines, is the Cyberterrorism Advisor for the International Association for Counterterrorism and Security Professionals, and is a member of the instructional faculty at the University of California, Berkeley extension. He can be reached at david@zatz.com.