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Kingston Technology and the future of flash memory (continued)
At Kingston, we have a very strong emphasis on customer service. Our philosophy is to do everything possible to solve the customer's problem, even if that means troubleshooting the customer's camera, PC, whatever. Our technicians are well rounded in all aspects of hi-tech. Desktops, laptops, servers, operating systems, network operating systems, cameras, cell phones, applications, etc.
Do we "offshore" our technical support? No, we do not. All of our support is as follows:
- U.S., Canada, Latin America: Tech support from the U.S.
- Asia: Tech support from Taipei
- Europe, England, Africa, Middle East: Tech support from London
David: Have you ever helped someone get back their pictures?
Mike: Yes. If a customer has lost or damaged photos, we ask them to send us their flash card and, while we offer no guarantees, often times we can recover the photos. No charge of course.
David: What's happening with the various memory formats? Are we reaching a plateau for how small we can cut the chips up?
Mike: Intuitively, you would think so. But I've been in hi-tech for nearly 30 years and the chip designers always find a way to make them smaller and run faster.
David: What else should we know about the future of flash memory for our phones and cameras?
Mike: Capacities will continue to increase and prices will stabilize or decline slightly. In short, end users will receive more memory for the same amount of money.
David Gewirtz is the author of How To Save Jobs and Where Have All The Emails Gone? For more than 20 years, he has analyzed current, historical, and emerging issues relating to technology, competitiveness, and policy. David is the Editor-in-Chief of the ZATZ magazines, is the Cyberterrorism Advisor for the International Association for Counterterrorism and Security Professionals, and is a member of the instructional faculty at the University of California, Berkeley extension. He can be reached at david@zatz.com and you can follow him at http://www.twitter.com/DavidGewirtz.
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