For proofing purposes, this screen may be ok in size (although small) but you can also connect an iPod easily to a television for larger viewing. This means that without a computer or an Internet connection clients or potential clients have the ability to review your work just from a lightweight, easy-to-use iPod.

David: Makes sense. I carry my entire portfolio on my Treo phone and so everything's always with me, no matter where I happen to be. What other promotional tools might you need beyond a Web site?

Andy: While a great Web site is probably the best promotional tool a photographer will ever own, especially with the Internet being the primary source of information, the more traditional forms of promotional materials continue to play an important role for photographers.

Although more and more photographers are being booked directly from their liveBooks Web sites, especially in the areas of commercial photography and wedding photography, there is still a need in some cases to show printed work to finalize a booking.

This means that fashion, commercial, editorial, interior and other photographers still should have one or two high quality printed portfolios for distribution to the potential buyer who still does not feel comfortable booking from web images alone. Similarly, many couples still want to have a face-to-face meeting with their potential photographer during which they will review not only images from previous weddings but also sample albums and other components to the overall wedding photographer's package.

In addition to these items, photographers need to determine the most effective way to get their name and url out there. This may be through the creation of promo postcards, a newsletter, or their blog. There is no one silver bullet and these other promotional devices vary depending on the type of photography, geographical location and the photographer's existing world-of-mouth.

David: Let's switch gears for a minute. Tell us about "FiftyCrows Crows".

Andy: In mid-2000, at an important crossroads in my life, I visited my childhood home in Ohio. One particularly restless night, I went to bed asking what was next for me. How would my life and career experiences lead me on the right path into the future?

Early that next morning I awoke to the cacophony of cawing outside my window. When I pulled back the drapes to view the commotion, I found the tree filled with "about fifty crows", and they were all staring directly at me. They continued their "message" for another ten minutes.

I knew this was a sign. I could feel the importance of this natural event, yet didn't understand the meaning. My wife, Lilly, suggested we look up the significance of the Crow in the tarot-like deck of the "Animal Medicine Cards" based on Native American traditions.

In Native American ways, "medicine" refers to anything that improves one's connection to the Great Mystery and to all life. With Crow Medicine one must speak in a powerful voice when addressing issues that seem out of harmony, out of balance, or unjust. Crow Medicine assists one in speaking one's truth, and balancing the past, present and future in the now. Crow guides the way by flying a straight path toward a world in harmony and peace. That's what I needed to do.