FIGURE B


Feel free to move images around. Roll over picture for a larger image.

After completing this simple process and saving their changes, the photographer's content is then live on the Web. Using a similar process photographers can also upload custom pages that they design to cover information such as contact information, customer references, client lists, etc.

In addition to uploading and editing content, the editSuite tools also allow photographers to control transition and menu effects and deliver access to marketing tools. One of the keys to effective Web marketing is search engine optimization and the editSuite allows photographers to enter keywords for posting to search engines.

Photographers also have access to partner deals and opportunities through the liveBooks partner network accessed within the editSuite.

David: You offer a professional version and a student version. What's the difference between the two?

Andy: At liveBooks, we believe that being a successful photographer involves two things: a mastery of the craft of photography and the ability to market. You need the ability to manage your business to ensure there will be a business in the future.

Having a Web site is one of the most critical parts to marketing your photography business and it is our goal to allow photography students and faculty to experience this prior to the day they actually have to use the tools to sink or swim. For this reason we have taken our liveBooks "Professional" product and streamlined it for the education market.

Our "professional" product is known for offering custom design time and flexibility to all our clients. For education, our goal is to deliver the same tools but to do so based on function vs. customization.

The liveBooks|edu packages are purchased directly on the Web site without a consultation. They offer several options in colors and backgrounds but they do not include custom design services and all sites include liveBooks|edu branding in the bottom left corner.

In addition, the liveBooks|edu product is a monthly subscription paid as long as the photographer wants to keep their site and is an active student. Once they graduate, they have the option to convert to a post-graduation subscription which removes the liveBooks|edu branding or to apply their investment toward a "professional" version product.

All liveBooks|edu packages, along with the Web site, include the liveBooks editSuite online tools although there are less tools in the edu toolbox than with the "professional" version.

liveBooks|edu is available in two packages to active students and faculty (a proof of active status is required to qualify such as an .edu account). The Lite package includes 3 portfolios with images at the smaller size of 750x500px and persistent navigation as well as a contact and bio page.

This package includes hosting a liveBooks|edu subdomain (i.e., www.livebooks.com/yourname) and costs $29.00 per month. The Deluxe package includes virtually unlimited portfolios with images at the larger 920x562px images and hide/reveal navigation as well as a contact and bio page. This package includes hosting at your personal URL (i.e., www.yourname.com) and costs $59.00 per month.