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FROM THE EDITOR-IN-CHIEF
How to stay in business in 2009 (and some new site features)
By David Gewirtz

The economy is freaking everyone out. We're all feeling it. Some poorly-run companies are laying off thousands of employees. Some of the more frightened business owners are freezing purchases and contracts. And yet, we all need to stay in business, survive, and perhaps even thrive.

"Ten things you can begin to do right now, this month, this week, even this morning that will combat the financial crisis blues."

So, how do you do it? What are the strategies and tactics you can begin to deploy NOW that will help keep you afloat in these incredibly uncertain times? What are ten things you can begin to do right now, this month, this week, even this morning that will combat the financial crisis blues and ensure that your bottom line is more line than bottom?

How to stay in business in 2009 webinar
These are the questions I was asked recently by Joyce Burkard, the incredibly nice Executive Director for the Independent Computer Consultants Association. She asked me if I could put together a webinar to help her members not just survive, but thrive, in 2009.

That webinar is running on December 10th at 8PM EDT, and you're invited to attend. Details are on the webinar sign-up page.

Many of you know that I wrote The Flexible Enterprise: How to Reinvent Your Company, Unlock Your Strengths and Prosper in a Changing World back in the 90s. It's out of print right now, but I'm working on updating it, and I'll be announcing the updated version soon.

You also know I'm a small business owner myself. In this webinar, I'll showcase techniques and tactics I've used to weather down time over the 20 years I've been in business and techniques I've used to help other companies succeed when all around them were failing. I'll also give you a set of action items you can begin on now, to make sure 2009 works out just pretty darn well for your business.

In particular, I'll discuss the ten things you can begin to do right now, this month, this week, even this morning that will combat the financial crisis blues.

The webinar is $25 for ICCA members and $50 for non-members. Just so you know, I'm not hawking my own seminar here to make a quick buck. I'm actually donating my time to this good cause, and all the proceeds go to the Association. It'll be well worth your time. Actually, for most of you, joining ICCA itself will probably be worth it.


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This book, by ZATZ editor-in-chief David Gewirtz, is about helping your business work better. It's about helping you change the things you need to change so your company can perform more effectively.

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