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BOOK REVIEW
Get ready for wedding photography
By Joe Dolittle
In this all-new book review shootout, we put three books to the test. Read on to learn how 100 Techniques for Professional Wedding Photographers by Bill Hurter, Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers by Mitche Graf, and Step-by-Step Wedding Photography: Techniques for Professional Photographers by Damon Tucci stand up to our editorial review.
100 Techniques for Professional Wedding Photographers
 From shooting formal family portraits in a dimly lit church to capturing lively candids at a bustling reception, this valuable reference presents 100 tips for handling the process from start to finish"choosing the best equipment, capturing the best moments on film, and enhancing and presenting them afterwards.
Numerous professionals offer valuable advice for digital wedding photography,giving technical guidance on lighting, exposure and metering, and color management, as well as ideas for scouting locations, dealing with nervous brides, and photographing large groups. Ample time is spent on the many aspects of posing and lighting"for both formal and informal situations"with an eye toward enhancing the efficiency of the shoot and the natural beauty of the resulting images.
Connected Photographer's evaluation
There are two things that truly distinguish this book. The first is the variety of tips. This is a great book because it lets you into the minds of many pros, and helps you learn some of the best tricks and secrets. The second is the pictures. Because this is a book of tips from pros, there are numerous unique and interesting wedding pictures, making this book chock full of ideas for your next shoot.
100 Techniques for Professional Wedding Photographers by Bill Hurter, published by Amherst Media, Inc., is 128 pages and has a retail price of $34.95. We give 100 Techniques for Professional Wedding Photographers a rating of 4 out of 5.
OUR RATING: 4 of 5
Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers
 From creating a strong Internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the many ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method - a systematic, proactive approach that takes advantage of the best possible resources available - photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives.
Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.
Connected Photographer's evaluation
In this market, this is the book to get. We don't think it'll guarantee you results, but you're bound to recover the cost from just one of the tips.
Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers by Mitche Graf, published by Amherst Media, Inc., is 144 pages and has a retail price of $34.95. We give Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers a rating of 5 out of 5.
OUR RATING: 5 of 5
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For Writers' Guidelines and to discuss topics, contact our editorial team. This is your opportunity to show off and help other photographers get the most out of their craft.
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